Just a little hello from our Emma and a short introduction to our services. If you would like any further information about the services Roo Engineering offer, then please do get in touch we would love to hear from both new and old customers.

๐ƒ๐ข๐ ๐ฒ๐จ๐ฎ ๐ค๐ง๐จ๐ฐ…… that there are two main types of laser machines, carbon dioxide and fibre. Indeed CO2 lasers are cheaper, but high quality fibre lasers are much more efficient and act with more precision, fibre lasers also use a lot less energy in the process lowering your carbon footprint.

The fibre laser was invented by a gentleman called Elias Snitzer in 1963, but the fibre laser required another 20 years of development before it was ready as one of the first commercial devices to appear on the market in the late 1980s.

Laser cutting really took off in 1990s. More and more high-powered lasers were on the market, with the ability to cut in both small and large volumes. Fibre lasers were introduced to the commercial market in the 2000s with the first fibre lasers for cutting reflective metals being introduced in 2008. Using different laser beam methods it allowed cutting metals like copper, brass, aluminium and galvanised steel.

It has been an exciting morning here today at Roo Engineering.

Our local Member of Parliament, Aaron Bell, visited us. During his visit Aaron was given a tour of our premises showing all of our capabilities and introducing him to some of our fantastic team.

It has been a great opportunity to discuss the challenges SMEs face today, including shortages and difficulty recruiting skilled labour.

What a pleasure it has been to meet Aaron and we hope he enjoyed his morning with us, we welcome him back anytime. Thank you for taking time of out of your busy schedule for visiting us today.

We are ๐•–๐•ฉ๐•ฅ๐•ฃ๐•–๐•ž๐•–๐•๐•ช ๐•–๐•ฉ๐•”๐•š๐•ฅ๐•–๐•• to announce that we have invested in another machine here at Roo Engineering Ltd, meaning we have an additional service to offer our customers!

This morning we took delivery of a ๐—–๐—ก๐—–๐—Ÿ๐—ฎ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ฒ to add to the Roo family.

It’s a ๐‡๐š๐š๐ฌ ๐’๐“-๐Ÿ๐ŸŽ, high-performance CNC turning, which provides setup flexibility, extreme rigidity, and high thermal stability. Whats more it has a extra small footprint, high rpm and rapid speeds which are ideal for high-volume, high-production environments.


On Friday we were absolutely thrilled to receive an email from SME News.

We are delighted to announced that Roo Engineering Ltd hasย won the coveted ‘๐”น๐•–๐•ค๐•ฅ ๐•Š๐•™๐•–๐•–๐•ฅ ๐•„๐•–๐•ฅ๐•’๐• ๐”ฝ๐•’๐•“๐•ฃ๐•š๐•”๐•’๐•ฅ๐•š๐• ๐•Ÿ & โ„™๐• ๐•จ๐••๐•–๐•ฃ โ„‚๐• ๐•’๐•ฅ๐•š๐•Ÿ๐•˜ ๐•Š๐•ก๐•–๐•”๐•š๐•’๐•๐•š๐•ค๐•ฅ๐•ค’ awardย at this year’s SME News Midlands Enterprise Awards ๐Ÿ‘ ๐ŸŽ‰

We are hugely honoured to have been awarded this accolade; which is given purely on nominations based on merit. The Roo team have worked their socks off over the past year and to be awarded this is a great accolade to our amazing team.

The research team for this award casts their final judgement, based on various criteria including: client dedication, innovation, business growth, longevity, online reputation, customer feedback and business performance.

We are delighted to welcome Alex Birks to the Roo team. Alexย joins Roo as ourย Production Manager, he has been in manufacturing for almost 20 years including Ceramics, Injection Moulding and Building Sectors leading small and large team along the way.

We currently have vacancies for a Powder Coating Operative, Powder Coating Labourer and Production Planner.

If you would like to learn more information about any of the above roles, please drop an email to

We would also like to hear from any excellent welders or laser machine operators.

Delighted to share this video with you ๐Ÿ™Œ

We wanted to show you some of our processes within Roo, so we put together this simple short video of the parasol stands we recently fabricated and powder coated ๐Ÿ˜ƒ ๐Ÿ‘Œ

If you have any questions about any of our capabilities, we would love you to get in contact and speak to someone from the Roo team ๐Ÿ‘‚

Due to increased workload, Roo are looking for immediately available Press Brake Operators for night shift work.

Hours will be 11:00pm to 07:00am

Please let us know if you are interested and are immediately available with experience in the role.

We are delighted to welcome on board Peter Silk, he joins us as one of Roo’s Sales Estimators. Peter brings with him a wealth of experience and knowledge and we are really excited to have him on board! Welcome to the team Peter!

It was a very exciting day for all at Roo yesterday, we took delivery of our brand new laser machine. Its a BySmart Fiber 3015 and is a beast of a machine.ย 

This marks another momentous step in Roo’s continual investment plan. Enhancing the ultimate high quality products to our valuable customers.

Continual advances in technology means our industry is ever-evolving.

As a proud British Manufacturer, Roo Engineering is extremely thrilled to announce our Made In Britain accreditation. Manufactured within our premises in Newcastle-Under-Lyme, the products we provide have only ever been designed and manufactured in the UK, made to the highest of British made and ISO9001 standard, it’s our honour to now be recognised by receiving this accreditation and recognition.

Made in Britain is a highly regarded body of some of the UK’s best manufacturers.

There is no better time or reason to choose a British made product.

Made in Britain

Roo Engineering are delighted to announce that we have successfully gained our ISO9001:2015 accreditation. This represents another significant milestone in our growth from the beginning to how far we have come today.

At Roo we have always believed that we placed quality of service and products at the forefront of what we do, but it’s really nice to be formally recognised for the hard work our team puts in to have made this accreditation achievable.

We are confident with on-going commitment to quality through the ISO registration process. As we continue to grow, it becomes ever more important to ensure that we have the correct systems in place to enable us to manage our customers expectations and requirements.

A big thank you to team Roo for your continued hard work and commitment, you make us who we are today.